Investor Pitching
How to make presentation to convince investor
we’re going to discuss how to make the actual pitch.
Means your final presentation
All the slide in your presentation
and it doesn’t matter what you write
in the same order, you can change the order
First of all, Purpose. Why are you doing this business?
It’s benefits, second is
The problem you are trying to solve
Your product is to solve which problem
third slide
Solution of that problem
Your Product must cater a specific need
or service
So you need to talk about this need
Next is market size
If i am aviation industry, then what’s the market size of aviation industry
then total addressable market
In short called TAM
and with this
Comes the market which comes in m segment.
Which is called SAM
Segmented Addressable Market
and the most important thing is
Information about our own market size
Means the kind of market we are going to capture.
and it’s short form is SOM
Share of Market.
After this, we’ll discuss our competition
What they are doing, etc
After that, demo of our product.
We’ll showcase our product and the way we can use it.
Now comes the most important thing which is your business model
Your revenue stream
and how will you utilise it.
Salary for the team
Expenses, product cost
Your Marketing budget.
When will you reach breakeven.
They may change afterwards
But you need to give basic idea in the beginning.
And i’ll suggest be honest.
Don’t give any fake promises
Be realistic.
and you should know the facts and figure.
Because they can ask you about it.
About your sales in the next 8 months.
You should know about it.
Then talk about your team
About your cofounders
their experience,
Their qualification
Because your team is your USP>
If they find your team interesting
Even if your idea is okaish
Chances are you’ll get the money
In the opposite case, idea is amazing but your team is average
Chances are high, they’ll reject you
You are explaining all the things
All the realistic figures.
But with a weak team, they won’t show interest
because they know team is very important>
In the last slides, you need to tell about your
burning rate, surviving cost
Minimum money required
In order to run your business.
Ultimately, you need to tell that you need this much money
on this return
Basic story
I would suggest don’t dive deep into it.
Basically you need to recite it like a poem.
you don’t need to cram your presentation.
First line, first slide, NO
Read it like a story
and don’t look at the back, when facts and figure will come
then you can look at the screen
Your chart
But in the starting when you are reciting your story
Your purpose and why are you doing this?
It’s better if you recite that without looking at the screen
After your presentation is finished.
You are going to have a lot of question
Your founding story
So be honest.
They are much smarter than you
Be honest if you don’t know the answer of a question
do revert back with the solution
Even if you don’t receive the funding.
Or they can ask you why should they choose your idea
What’s different in your idea
Why no one has catered this market so far.
Familiar companies opened and closed too
What’s your USP
What’s the definition of Success
and your vision
Basically they want to see how passionate you are
One tip
Be honest and tell it straight.
Because
Even if you lied about something
In future, it can be big mistake
and they are stronger than you
They’ll take your money and you’ll be vanished.
Just like with askmebazaar (I thik many people forgot this startup ,
Askme group is vanished, why? Because of investor problem
And keep in mind these things. He has the power to destroy you
Now you’ve conviced
Them
Now should you ask them few questions?
You should ask them
and ask them about the role
and what they can provide.
What are their views on this business
Investment criteria
How will they give you money
in installments or in one go
Is he only one who’ll invest or there’s a group too
If in future, when more investors comes
How will the percentage be shared, clear all these things.
Okay the document file will be fat
and you just need to sign it, they’ll keep that document
So clear all the things
and do read the documentation
So this was all, how you need to convince
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